In the thrilling world of digital marketing, we’ve often heard that 30% of your revenue should come from email marketing. But hey, let’s put the serious bizzo chat aside and have some real talk about how this guideline can be your secret sauce for success in the lively small business scene of New Zealand.
Understanding Industry Benchmarks
Alright, let’s get real – the 30% rule is like your favourite recipe; sometimes you need to tweak it to match your own flavour. Let's focus on setting goals that make sense for you. We’re not all cut from the same cloth, and that’s what makes our businesses uniquely awesome.
Segmentation and Targeting
Imagine your email campaigns are like personalised invites to good old fashioned kiwi barbecue – specific, engaging, and impossible to decline. Segment your audience, target like a pro, and watch your email marketing turn into a virtual party!
Quality of Email Campaigns
Who said marketing can’t be fun? Spice up your campaigns with witty content, eye-catching designs, and CTAs that shout “let’s do this!” Your emails should be like that friend who always brings the good vibes.
List Quality and Growth
Size doesn’t always matter, especially in our country. Keep that email list snug and engaged. It’s not about the number of mates you have; it’s about having the right ones to share the journey with.
Testing and Optimisation
We’re all about improvement, right? Regularly tests and tweak your emails – it’s like finding the perfect pavlova recipe. You’ll know it’s right when everyone keeps coming back for more.
Diversification of Marketing Channels
Who says you can’t be everywhere at once? While email is our secret weapon, let’s not put all our eggs in one basket. Diversify your marketing efforts to be strong, impactful, and impossible to ignore.
Email marketing is not just a tool; it’s your secret handshake for success in the bustling small business world world we have here in New Zealand.
So, keep those emails groovy, and let’s turn your business into an online sensation!
Cheers to success, mates!
