Before you get too excited ...No, it's not Electronic Dance Music
Electronic Direct Mail (EDM) is a form of digital marketing strategy that businesses use to promote products/services to a list of potential customers (who have opted-in) via email.
While EDM and email marketing both utilise emails to drive business growth, EDM marketing uses an omnichannel approach that reinforces your messaging. This might included print media, push notifications and social media.
Now, why should you use EDM marketing you ask?....
It's a great way to keep your loyal customer base informed, educated and empowered to connect with you and your business and we can create and implement the whole process for you.
The Benefits of EDM in Business
EDM systems provide businesses with a number of benefits that can help them become more efficient and productive. Here are some of the most important advantages of using EDM in business:
1. Increased Efficiency: By automating processes such as data entry and retrieval, EDM systems can help reduce the amount of time spent on manual tasks, freeing up resources for other tasks. This can lead to increased efficiency and productivity in the workplace.
2. Improved Decision-Making: EDM systems can help businesses make better decisions faster by providing easy access to accurate data. This makes it easier for organizations to stay competitive in their respective markets.
3. Cost Savings: By reducing the need for manual labour, EDM systems can help businesses save money on labour costs while still providing quality service or products to customers.
Conclusion
EDM systems offer a number of benefits for businesses looking to increase efficiency. When properly implemented, EDM's can provide organizations with improved decision-making capabilities, cost savings and increased efficiency. With careful planning, businesses can reap all these benefits from their investment in an effective electronic data management system .
How Can Empower Your Social Help?
Develop and design email templates and copy to suit your brand voice, look and feel
Monthly email, newsletter, flyer and sales updates
Social media, website and analytic integration
Send and monitor responses
Monthly Reporting
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